Navigating the customer journey is about understanding customers and helping guide their experience. It’s not your journey, it’s their journey. And you have the privilege of being a guide. One very helpful tool in this is understanding the 10 universal customer expectations.

This video, from my LinkedIn Learning course “Championing the Customer in Everything You Do,” presents these customer expectations to help you think about your customers, what they’ve been through, what’s next and how you might help shape their experience.

Navigate the journey from Championing the Customer in Everything You Do by Brad Cleveland