7 Essentials to Move from Customer Insight to Action
The foundation of customer advocacy is customer insight, that is knowing your customers, what they need, expect, and experience. But that knowledge won’t get you far without the means to act. This video, from my LinkedIn Learning course “Customer...
CX Pillar 4: Customer service provides strategic value
Customer service is a vital and strategic part of customer experience. Each interaction goes beyond serving one individual customer to provide broader value to the organization. When effective, customer service makes it easy for customers to resolve issues and...
Want to reduce customer complaints? Design better cross-functional processes
Well-designed cross-functional processes are powerful. They create customer experiences that are effortless for the customer and more efficient for the organization. Here’s a story that illustrates this point. A colleague of mine visited the contact center for...
9 Ways AI is Quietly Transforming Customer Service
Discover the Nifty Nine—nine ways artificial intelligence is quietly revolutionizing customer service today! In this video, I reveal how leading organizations are leveraging AI not just for efficiency, but for customer loyalty and deeper employee engagement. Instead...