Yep. Over a seven year period, the S&P 500 Index gained 51.5%. According to Watermark Consulting, customer experience leaders enjoyed a stock increase 77.7%. And laggards? They saw a drop of 2.5%.

Follow Watermark Consulting for updates. Or in any country or market, hire some business interns to do a correlation between Net Promoter Score (NPS) or other service rankings of your choice, and share price. This is not rocket science. But the results are sure to get the attention of the boardroom. Yes, service truly matters.