In a recent issue of The Edge of Service®, I relay my experience meeting actor and author Henry Winkler at a recent ICMI Conference. Winkler reminded me of advice that my mother used to give me, especially when facing awkward or difficult challenges—”just be yourself.” It was sound advice then, and it still is now. And I believe it’s good advice for our organizations, too.

Be more like you. Connect with your customers in your own way to build excitement that is unique to your brand.

Read more about branding, including examples of what other organizations are doing, in The Edge of Service®, Issue 29: Your Organization’s Personality.