7 Essentials to Move from Customer Insight to Action
The foundation of customer advocacy is customer insight, that is knowing your customers, what they need, expect, and experience. But that knowledge won’t get you far without the means to act. This video, from my LinkedIn Learning course “Customer...
“Not everything that can be counted counts”
In the 1960s, as mainframe computers were entering the business world—and inspiring much awe—sociologist William Bruce Cameron observed that it would be nice if everything could be represented in numbers and “run through an IBM machine.” But he warned, “not everything...
CX Pillar 4: Customer service provides strategic value
Customer service is a vital and strategic part of customer experience. Each interaction goes beyond serving one individual customer to provide broader value to the organization. When effective, customer service makes it easy for customers to resolve issues and...