It was a pleasure recently to join Doug Casterton on his weWFM podcast for the episode “From Timekeeper to Strategic Architect: The Evolution of WFM.” We discussed how workforce management (WFM) has transformed from a tactical, scheduling-focused function into a strategic role central to business success.

Our conversation included a discussion of how AI is amplifying WFM, not replacing it, and how WFM professionals are now key players in shaping customer experience, employee engagement, and operational efficiency. That requires more strategic visibility and a willingness to explain “the why” behind forecasts. I also shared how WFM is best when it is a “living, breathing ecosystem,” rather than a set of rigid processes, prepared to keep up with the rapid change on the horizon.

You can listen here on his website. Thanks, Doug, for inviting me to the conversation!