There are many ways to approach customer service strategy, but there are three common characteristics among organizations that have the most success. This LinkedIn Learning video from my course “Customer Service Strategy” outlines these characteristics.

And in every case I’ve seen in every company I’ve worked with, the enthusiasm that customers have about the organization is the ultimate measure of how effective the approach to strategy is. Whether yours is a small firm, a government agency, a large company, or anything else, your customers will feel the alignment between their experiences and your vision and brand. Your service will resonate, and they’ll tell others great things about your organization.

Characteristics of an effective customer service strategy from Customer Service Strategy by Brad Cleveland