Customer Experience Blog
Expert insights on customer experience, employee engagement, and service leadership. Stay ahead with Brad Cleveland’s blog—featuring CX trends, actionable strategies, and real-world solutions to help you improve customer satisfaction, streamline operations, and drive business success.
Customer Service Quality Standards for Humans and AI
Are you looking for practical ways to define clear, effective quality standards for your customer service—and for humans and AI? In this video, I share a proven framework that simplifies the complex world of customer service standards. Discover how to balance...
Are your Customer Journey Maps gathering dust?
One of the most popular arrows in the quiver of a customer experience professional is the customer journey map. And for good reason… it’s a straightforward, effective way to visually depict a customer’s relationship with your organization. Are your Customer Journey...
In the midst of contact center change, these immutable laws never change
There are three immutable laws at work in contact centers that you must keep in mind. They're always present. Understanding them will help you establish the right metrics, communicate important trade-offs and shape an organizational structure that works well. What do...
Don’t get lost in data! Focus on these 7 Customer Service Metrics
In customer service, we can generate endless reports, often leading to scattered customer service metrics. It can be difficult to focus on the right areas that will build a foundation for consistent and improved service. This video breaks down the seven essential...
Does your customer service strategy drive success?
There are many ways to approach customer service strategy, but there are three common characteristics among organizations that have the most success. This LinkedIn Learning video from my course “Customer Service Strategy” outlines these characteristics. And in every...
The Customer’s Perception of Service
Service quality is defined in terms of the customer's perception of how well your services meet his or her expectations. Simple, right? But wait, aren't expectations always changing? What do customers expect? The good news is identifying customer expectations is not...
“Live” these 5 principles to create a culture of employee engagement.
What do successful organizations with high employee engagement have in common? I’ve observed some principles that, without fail, are at work—vision, values, communication, collaboration, and others. The key is to “live them”—not just give them lip service. 1....
Is your definition of quality service delivery too narrow?
Establishing the right standards for quality service delivery is essential to efficient and effective service. But many focus their quality efforts solely on customer interactions. In this video, from my LinkedIn Learning course "Quality Standards in Customer...
AI Magnifies Customer Service
AI magnifies customer service and brand reputation. Gone are the days when customers only checked a few review sites before making buying decisions. Now, millions turn to AI, which gathers information from hundreds of sources—reviews, social media, complaint boards,...
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