Customer Experience Blog
Expert insights on customer experience, employee engagement, and service leadership. Stay ahead with Brad Cleveland’s blog—featuring CX trends, actionable strategies, and real-world solutions to help you improve customer satisfaction, streamline operations, and drive business success.
Navigating the Customer Journey
Navigating the customer journey is about understanding customers and helping guide their experience. It's not your journey, it's their journey. And you have the privilege of being a guide. One very helpful tool in this is understanding the 10 universal customer...
Will AI cut contact center staff?
If you’ve been reading the headlines, you’ve seen plenty of predictions that AI will cut staff in contact centers—and overall in customer service. The logic seems simple: AI can handle customer interactions directly, so organizations won’t need as many people. Add to...
Employee Motivation: Make It Personal
We all have many things in common. We want to do work that matters. We want to be supported and empowered. We appreciate recognition for a job well done. But we're also wired differently and general motivation doesn't always go far enough. Generic advice on motivation...
Want Engaged Employees? Eliminate Conflicting Objectives
I remember visiting an organization and being given a list of team members ranked by their “productivity.” The person at the bottom of the list was helping fewer customers and more of her cases were still open, waiting for resolution. Her manager was concerned. But as...
Contact Center Planning: From Chaos to Customer-Focus
When I think of contact center planning, this definition from the International Customer Management Institute, ICMI, is the first thing that comes to mind. Contact center management is the art of having the right number of properly skilled people and supporting...
Customer Centricity Starts at the Top: Leadership’s Role in Fostering a CX-Driven Culture
I once had the opportunity to play golf with four NFL quarterbacks: Drew Brees, Carson Palmer, Chase Daniel and Drew Stanton. It was part of a high school fundraising auction that included a dozen lucky bidders. I don’t play golf often, and when I found out I’d won a...
Customer Feedback: Analyzing Input
In the strategic approach to managing customer feedback, analyzing input is where disparate data begins to come to life and tell stories. It's a bit like putting a snorkel mask on and jumping off a boat to explore the coral reef. What you discover is nothing short of...
Idea Starter: AI for Customer Service
When jumping into AI for customer service, many organizations inventory what they’re doing now and look for opportunities to automate. This “fixed pie” thinking can be limiting out of the gate. Those with the best service start first and foremost with customer needs...
New Course: The AI-Driven Customer Service Representative
Recently, my newest LinkedIn Learning course, The AI-Driven Customer Service Representative, was launched. This course is built for those of you on the front lines, interacting with customers, solving problems, and keeping things moving. In this course, we explore...
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