Get your apps in good shape and, by all means, don’t dither—get them out there. But you’ve got to ensure they are ready for prime time.

In results that were probably no surprise, a Compuware study found that customers have little tolerance for glitchy or unstable mobile apps. Specifically, 71% of users have a low tolerance for unstable apps and will delete an app if it crashes. And 79% of users report that they would only retry an app once or twice if it failed to work the first time. Speed is also important; Walmart boosted conversions 2% simply by improving app load time from 7.2 to 2.9 seconds.