AI magnifies customer service and brand reputation. Gone are the days when customers only checked a few review sites before making buying decisions. Now, millions turn to AI, which gathers information from hundreds of sources—reviews, social media, complaint boards, and more. Every customer interaction, both positive and negative, can shape your permanent digital footprint with the help of AI.

Discover why the fundamentals of great service now matter more than ever and learn where to focus for lasting brand impact in the age of AI.