The most successful leaders don’t rely solely on data to tell them what’s happening. They take steps to put themselves in their customers’ shoes. They want to deeply understand the business—its products, employees, and competitors—and experience it as their customers do.

I agree. Get out there and see what’s happening firsthand. Make it a habit. Learn as much as you can, as quickly as you can, informally.

In this article, I explore seven ways to put this into action.

Read more in the article “7 Ways to See Your Business from Your Customers’ Perspective” by Brad Cleveland, published by Destination CRM.