Customer service is only part of customer experience, but it’s a vital and strategic part. When effective, customer service makes it easy for customers to resolve issues, and provides extraordinary opportunities for listening and learning.

In this video from my LinkedIn Learning course The 10 Pillars of Customer Experience, I discuss the three levels on which effective service creates value: efficiency, contribution to customer loyalty, and strategic value. 

Pillar 4: Customer service from The 10 Pillars of Customer Experience by Brad Cleveland