You’re probably familiar with Nike’s slogan, “Just do it.” You know what to do. You have the means to do it. Now it’s a matter of taking action.

The reality is you’ll often face a number of choices when deciding which actions to take. Those choices will likely multiply when analyzing customer data for improvement opportunities. So which do you address first? There are a number of considerations when prioritizing customer initiatives. Here are some common criteria.

Determining what actions to take can be as much of an art as a science. But considering this range of criteria, and not just the squeaky wheel, can lead to much better decisions.

Prioritizing and taking action from Customer Advocacy by Brad Cleveland