Customer service should work so well that it enables you to focus on what really matters: delivering on your organization’s mission and promises, and engaging with your customers. The right service strategy will enable you to do just that.

This video, from my LinkedIn Learning course “Customer Service Strategy,” discusses three key reasons why a customer service strategy is so important and how to communicate these reasons to others. Having an effective customer service strategy has never before been so important.

The importance of effective service strategy from Customer Service Strategy by Brad Cleveland