Whether your organization’s a print shop with three employees, a government agency with 3,000, or a multinational company with 300,000, six steps are required to manage customer feedback. Together, these steps make up a powerful approach that can drive innovation and improvements in products and services and processes. There’s a magic that takes place when you decide to be intentional about listening to your customers and taking action on that insight.

Learn more about these steps in the video “A Strategic Framework for Managing Customer Feedback” from my LinkedIn Learning course “Customer Service: Managing Customer Feedback.”

A strategic framework for managing customer feedback from Customer Service: Managing Customer Feedback by Brad Cleveland