On a recent trip to the Bahamas, I was reminded of the importance of an effective service strategy. As a customer service professional, it’s easy to get caught up in the daily details and lose sight of what ties it all together. There are many ways to approach strategy, but there are some common characteristics among organizations that have the most success. Ultimately, you want customers to feel the alignment between their experiences and your vision and brand. Your service will resonate, and they’ll tell others great things about your organization.

Read about the common characteristics of effective strategies that I’ve observed over the years in a recent issue of The Edge of Service® Newsletter.