We all have many things in common. We want to do work that matters. We want to be supported and empowered. We appreciate recognition for a job well done. But we’re also wired differently and general motivation doesn’t always go far enough.

Generic advice on motivation can only help so much. Successful leaders get to know those who are a part of their teams on an individual basis, and they use that specific insight to engage them with the work and the rest of the team in a way that brings out their best talent.

This video, from my LinkedIn Learning course “Customer Service: Motivating Your Team” explores this idea by showing two different approaches for recognizing an employee for a job well done.

We are all unique from Customer Service: Motivating Your Team by Brad Cleveland