In the strategic approach to managing customer feedback, analyzing input is where disparate data begins to come to life and tell stories. It’s a bit like putting a snorkel mask on and jumping off a boat to explore the coral reef. What you discover is nothing short of amazing.

However, it takes some organization to identify trends and potential priorities for where to improve and where to innovate. This video from my LinkedIn Learning course “Customer Service: Managing Customer Feedback” provides some recommendations and methodologies that can help bring clarity to your feedback.

Analyzing input from Customer Service: Managing Customer Feedback by Brad Cleveland