To deliver great experiences, we need to know where we’re going as an organization and what our goals are. The first pillar of customer experience is vision. 

This video, from my newest course The 10 Pillars of Customer Experience, will help you make the connection between what you’re doing, your organization’s vision, and the experiences of your customers.

Pillar 1: Vision and goals from The 10 Pillars of Customer Experience by Brad Cleveland