How do you know what a customer needs? If you mention customer advocacy and pose that question many executives will say, “Well they tell us, right?” I think they picture a frustrated customer across the counter or perhaps calling or posting a message that describes a problem. But there’s so much more to it. The video below from the LinkedIn Learning course “Customer Advocacy” discusses some of the ways you can better understand your customers and their needs.

Knowing your customers from Customer Advocacy by Brad Cleveland