Customer service strategies are different from one organization to the next, but in every successful organization, they serve as a bridge between the organization’s vision and mission and the decisions and actions that happen every day with customers. If you don’t have a well-defined customer service strategy distinct from your organization’s overall vision and strategy, it’s time to get started.

This LinkedIn Learning video from my course Customer Service Strategy defines a customer service strategy and outlines its role in guiding decisions.

Define a customer service strategy from Customer Service Strategy by Brad Cleveland