Feedback from customers and employees is like oxygen. Your organization must have it to survive and thrive. Whether you’re a print shop with three employees, a government agency with 3,000, or a multinational company with 300,000, you need a strategy to fully leverage feedback. Voice of the customer, or VOC, is the term often used to describe this process.

In this LinkedIn Learning video from my latest course “Customer Experience Leadership,” you’ll learn more about the steps of an effective approach to listening and responding to your customers.

Execute a voice of the customer strategy from Customer Experience Leadership by Brad Cleveland