Customer advocates are influential, even as passive promoters. They write testimonials and reviews, and they answer questions to reviews or on forums. Their engagement is visible, and it’s very believable. You further customer advocacy as you encourage dialogue, positive and negative, and engage where that makes sense.

Learn more about why it’s important to respond to and encourage dialogue with customer advocates in this video from my LinkedIn Learning course “Customer Advocacy.”

Passive promoters from Customer Advocacy by Brad Cleveland