Connecting with advocates doesn’t happen by accident. You need a plan, and a person or a team who’s responsible. And they should be collaborating with and part of the same efforts you’re putting into motion internally to improve customer experiences. Connecting and engaging with advocates is a strategic decision. It takes leadership to define its importance, and how you’ll approach it. And when successful, it helps create what some refer to as the organization’s most powerful sales force, your customers.

Learn more about creating customer advocates and other customer service leadership responsibilities on my LinkedIn Learning course “Customer Service Leadership.”

Creating customer advocates from Customer Service Leadership by Brad Cleveland