LinkedIn Learning - Brad Cleveland

Boosting Your Contact Center’s Strategic Value

Oct 20, 2023 | Call Center, Contact Center, Customer Experience, Customer Service, Leadership, LinkedIn Learning

The most effective leaders focus on the contact center’s opportunity to create value for customers and the organization. There are three levels on which contact centers can create value. They include efficiency, customer satisfaction and loyalty, and strategic...

Voice of the Customer: As Essential as Oxygen

Oct 6, 2023 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Leadership, LinkedIn Learning

Feedback from customers is like oxygen. Your organization has to have it to survive and thrive. Voice of the Customer, or VOC, is the process of listening to and really understanding customers. It’s more than simply analyzing survey data. When you analyze feedback...

A CX Goal: Universal Participation in Product and Service Innovation

Sep 22, 2023 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Leadership, LinkedIn Learning, Organization and Culture

The world is changing, customer expectations are evolving so innovation is the heartbeat of customer experience but how do you innovate? As the late management guru Peter Drucker asked, “You hire accountants for accounting and marketers for marketing and lawyers...

Don’t Guess at Staffing: Proven Methods for Your Contact Center

Sep 8, 2023 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, LinkedIn Learning, Multi-channel Support, Workforce Management

How many people do you need to handle the customer workload on a Monday morning at 10:00 am? How about a Thursday afternoon at 2:00 pm? In this video from my LinkedIn Learning course “Managing a Customer Contact Center,” I introduce the methods used to...

Stories from the Field: Aligning Service and Mission

Aug 25, 2023 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Leadership, LinkedIn Learning

Do all of the services your customers experience align with your organization’s vision and mission? I’m sometimes baffled to hear plodding phone menus, “Press 1 for this and 2 for that.” And I don’t get service policies that are...

Use Metrics and Analysis to Drive Innovation

Aug 11, 2023 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Leadership, LinkedIn Learning

Metrics are not just there to report past activity. They can and should be used to help identify priorities and initiatives that will drive improvements. You will get a sense of how many opportunities you have for deepening relationships with customers and serving...