Leadership - Brad Cleveland

Aligning Service with Vision and Mission

Jun 6, 2019 | Call Center, Contact Center, Customer Access Strategy, Leadership

Too often, I’ll see a vision or mission statement on an entry wall, but then observe very different priorities in day-to-day operations. We put our customers first, but keep the time you spend with them to three minutes. Or we deliver world class service, but we...

Tech Leadership – For Non Techies

May 24, 2019 | Call Center, Contact Center, Customer Service, Leadership, The Edge of Service

There are many technologies that can support and enable customer service. Many. A ton. And there are myriad decisions to be made around suppliers and solutions. Sometimes, the less you know, the better you are at asking the right “dumb” questions. The ones...

Motivation and Engagement: Your Leadership Matters

May 21, 2019 | Call Center, Contact Center, Customer Service, Leadership, Organization and Culture, Quality Management, Videos

Thoughts on Customer Experience, Agent Skills and Artificial Intelligence

May 8, 2019 | Call Center, Contact Center, Customer Experience, Customer Service, Leadership, Self-service

The ICMI Contact Center Expo in Fort Lauderdale, Florida is coming up quickly from May 13 to 16. If you are planning to attend, or if you are interested in current contact center trends, you might be interested in a brief interview I did with Don Fluckinger of...

How Effective Is Your Service Strategy?

Apr 25, 2019 | Call Center, Contact Center, Customer Access Strategy, Customer Experience, Customer Relationships, Customer Service, Leadership, The Edge of Service

On a recent trip to the Bahamas, I was reminded of the importance of an effective service strategy. As a customer service professional, it’s easy to get caught up in the daily details and lose sight of what ties it all together. There are many ways to approach...

Managing Customer Feedback – as It Happens

Mar 28, 2019 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Customer Surveys, Leadership

An important aspect of building customer relationships is managing customer feedback. This includes both short- and long-term objectives: it involves responding to feedback as it happens and collecting and analyzing feedback from many customers to look for recurring...