Packaging Matters
Click through these photos of aircraft paint jobs (courtesy of CNN Tavel) and try not to smile! My favorites: Kulula (This Way Up) and ANA’s panda theme. Yes, packaging matters! So do the communication channels we open up, the words we use, the policies that guide...
Today's Connected Consumers
Cisco recently produced a study based on a survey of Gen-Y-ers (respondents included were college students and workers ages 18-30 years old). Some of the interesting (if rather unsurprising) statistics include: 9 out of 10 make checking their smartphones part of their...
Every CSR Needs to Understand Their Importance
Why Leadership is SO Important in Customer Service