Customer Experience - Brad Cleveland

How Contact Centers Strengthen Ties Across the Organization

Nov 12, 2014 | Call Center, Contact Center, Customer Access Strategy, Customer Experience

Effective communication across an organization is essential to sharing and using voice of the customer. And there are plenty of additional reasons to strengthen ties. Opportunities for ongoing product and service improvements and innovations almost always involve...

Emotion as a Key Driver in Customer Loyalty

Oct 29, 2014 | Call Center, Contact Center, Customer Experience, Customer Service, Research/Statistics

Earlier this year, Forrester released its “2014 Customer Experience Index,” which ranked 150-or-so brands across 14 industries. Here’s a sampling of top brands by sector: Airline: Southwest Bank: USAA Consumer Electronics: Amazon Credit Card: USAA...

KLM Provides Wait Time Estimates on Twitter Page

Oct 15, 2014 | Call Center, Contact Center, Customer Access Strategy, Customer Experience, Customer Service, Social Media

KLM harnesses Twitter for customer service, handling a diverse range of issues and steering customers to other channels when that makes sense. They even provide wait time estimates, updated every five minutes. This is a good example of an organization that meets...

Great Service Makes Us Feel Better

Oct 1, 2014 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Research/Statistics

Trendwatching.com just released the report, The Future of Customer Service, which begins with the following excerpt from an American Express 2013 study: “When 1,620 consumers were tested under laboratory conditions, 63% said they felt their heart rate increase when...

Encouraging Customers to Use Self-Service Channels

Sep 24, 2014 | Call Center, Contact Center, Customer Access Strategy, Customer Experience, Multi-channel Support, Videos

Know What's Important to Customers

Sep 18, 2014 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Customer Surveys

A recent study by Execs in the Know and Digital Roots asked customers, Which characteristic of an interaction with a brand’s customer service department is most important to you? The answers: Effective Issue Resolution–40.3% Immediacy/Fast...