Customer Experience Blog

Expert insights on customer experience, employee engagement, and service leadership. Stay ahead with Brad Cleveland’s blog—featuring CX trends, actionable strategies, and real-world solutions to help you improve customer satisfaction, streamline operations, and drive business success.

Social Media: Channel or Strategy?

Terms related to social media are quickly evolving, and must be used and interpreted in context. For example, I'm often asked for advice on shaping a "social strategy." It's an important question — but without further definition, can be overly vague. Social media is a...

What's Driving Change in Customer Services?

The most significant developments to date have been on the organization’s end. Examples in contact centers: The invention of 800 number (toll free) service and ACD routing systems in the late 1960s and early 1970s; the introduction of workforce management capabilities...

The Contact Center’s Opportunity to Deliver Strategic Value

By harnessing what’s learned from interacting with customers, contact centers (call centers) have enormous potential to provide valuable intelligence and support to other parts of the company. Consider the value when the contact center: Helps operational areas or...

Thriving Customer Relationships

What's the formula for success in the new era of customer relationships? Boiled (waaayyy) down: 1. Connect. Listen to your customers, wherever they are, in whatever channel they choose. Join the conversation. 2. Engage. Interact with them, appropriately, proactively;...

The Measures Every Contact Center (Call Center) Should Have

The Measures Every Contact Center Should Have By Brad Cleveland These key categories of measures and objective are as important for Facebook and Twitter interactions as they are for traditional contact channels. Establishing the right measures and objectives is one of...

The New Era of Customer Relationships: Are You Ready?

We are seeing the emergence of the greatest customer movement in history.  Is your organization ready?  Are you ready? Studies reveal that the vast majority of consumers now use search engines, social communities and feedback sites to better understand a company’s...