Customer Experience Blog

Expert insights on customer experience, employee engagement, and service leadership. Stay ahead with Brad Cleveland’s blog—featuring CX trends, actionable strategies, and real-world solutions to help you improve customer satisfaction, streamline operations, and drive business success.

Our Customers are in Control: 5 Factors for Success

Until recently, the most significant developments in customer service have been those envisioned and implemented by organizations—e.g., 800 numbers, routing systems, web-based services, multimedia capabilities, and real-time analytics, to name just a few. But we are...

Is Mobile a Channel or a Strategy?

As with social media, terms related to mobile customer service are quickly evolving, and must be used and interpreted in context. I'm often asked for advice on shaping a "mobile strategy." It's an important question — but without further definition, can be overly...