When data from customer service interactions is captured and shared and acted on, the entire organization benefits. Customer service can help the organization pinpoint and fix quality problems, and can help research and development identify customer expectations and their needs and wants.

To learn more about how to harness the cross-functional value of customer service, check out this video from my LinkedIn Learning course, “Measuring the Value of Customer Service.”

Product and service innovation from Measuring the Value of Customer Service by Brad Cleveland