There are several important aspects of how to justify your customer service budget. You’ll want to use analysis you’ve done on the cost of poor service and the value of good service. It’s a bit like planning a trip. You might use a taxi or rideshare service to meet friends for dinner. A train might be the best way to get across a region, and a flight will get you to a distant city. Some trips require a combination of methods. In budgeting, it’s up to you to choose the methods that best get you there, that help you present your case.

Discover key principles of justifying your budget in this video from my LinkedIn Learning course “Measuring the Value of Customer Service.”

Justifying the customer service budget from Measuring the Value of Customer Service by Brad Cleveland